Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models offer all conversion credit to the last touchpoint a customer engages with before taking a wanted action. This attribution version can be helpful for measuring the performance of your brand name awareness projects.
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of ecommerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable data
Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution models provide all conversion credit to the final touchpoint a user engages with before taking a desired action. This attribution version can be valuable for gauging the effectiveness of your brand awareness projects.